How it works
From your website to answering your phone.
Six stages. The first four cost nothing — she is built from your website, you test her in the browser, you keep her, you connect your calendar; the last two put her on your business line.
No card · No setup · Keep your number · No website? Start here
How does Heyline go from your website to answering your phone?
Six stages. You paste your website address and she is built from what is on it in about sixty seconds. You talk to her in your browser, free. Then you keep her, connect Google Calendar, pick a plan, and point your missed calls at the dedicated number she answers on.
There are two clocks in there and they are nothing alike. The build clock is machine time: paste, wait, talk. The go-live clock is your time — a plan, a card, and a decision about how calls should reach her.
Nothing in the first two stages asks for an account, and nothing before stage five asks for money. That is deliberate. The decision is meant to happen after you have heard her, not before, so the rest of this page walks the stages in the order the product actually puts them in front of you.
What are the six stages, in order?
Four cost nothing. One takes a plan and a card, and the last never ends.
Paste your website address
She maps your site, reads the five to ten pages that matter, and turns them into her notes: services, hours, service area, common questions.
Talk to her, then push back
Your browser asks for the microphone, then you call her like a customer would — the same one that answers real calls. No account, no card.
Keep her
An account saves her: email link, Google sign-in, or a password. Your test call and everything she learned come with her.
Connect Google Calendar
One button and two Google permissions: calendar.freebusy and calendar.events.owned. She checks when you are busy and books into your calendar. Google-verified Calendar access (2026-08-27).
Go live
Pick a plan, add a card, and a dedicated number is provisioned for you. Publish it, or forward what you miss to it.
Operate
Recaps reach your inbox after every call. Messages become to-dos. Edit her notes when a caller asks something new.
Decide with your ears — not a sales deck.
Paste your website and talk to your own receptionist, free, in your browser.
What do you have to decide, and when?
Two of the six stages ask something of you. The first is the calendar. She takes her bookable hours from your own business hours, then holds three defaults you can change: 60-minute appointments, a 15-minute buffer, and nothing sooner than an hour from now. She books 14 days ahead at most; a caller asking beyond that hears the last date she can take.
The second is going live. A dedicated number is provisioned the moment you hit Go live — nothing to type in. You choose whether to publish it as your business number, or keep your own line out front and forward only what you miss. The forwarding wizard is busy and no-answer only: your phone rings first, she picks up within two rings when you do not.
Your carrier's code is stars and hashes, and iOS refuses to dial a link containing either — so the wizard hands you the code to copy. VoIP and landline lines get written instructions. Every code is in the forwarding guide.
What does each stage need, and what does it cost?
Nothing asks for a card until stage five.
| Stage | What you do | What it needs | Cost |
|---|---|---|---|
| 1 · Build | Paste your website address | A website — or the six-field form instead | Free |
| 2 · Test | Call her in your browser | A microphone. No account, no number | Free |
| 3 · Keep her | Make an account | An email address, or your Google sign-in | Free |
| 4 · Connect | Approve two Google Calendar permissions | A Google Calendar you own | Free |
| 5 · Go live | Take your number, publish or forward | A plan and a card | From $99/mo |
| 6 · Operate | Read recaps, clear to-dos, edit her notes | Nothing new | Included |
Prices in USD. The 14-day trial starts when you go live and includes 60 minutes — about 25 calls.
What reaches you after every call?
A recap email, every time. It carries the caller's number, a two-line summary, an outcome badge — booked, question answered, message taken, or missed — and the full transcript. Recordings ride along on Growth and Scale, kept 30 days on Growth and up to 365 days on Scale.
The dashboard keeps the running count: calls this week, bookings made, minutes used, and what those bookings are worth at an average job value you set. The typical shop books 42% of its inbound calls (ServiceTitan platform data, 3,000+ US/CA trade shops, 2022) — this is where you watch your own number.
Every message she takes opens a call-back to-do the moment it is saved. That list is the honest one: it is what still needs a human. Tick a row off and it moves to Done. Nothing is ever deleted.
What she never does, at any stage
She will not quote a price that is not in her notes — she offers a free estimate instead. She will not confirm a policy your notes are silent on; she says so rather than guessing.
She cannot transfer a caller to you, text anyone, or call anyone back. She never takes card details, and she declines medical, legal and health-safety questions outright, even the general kind.
She books no sooner than an hour out and no further than 14 days ahead. And every greeting says she is an AI and that the call may be recorded — that line cannot be edited out.
Frequently asked questions
What does Heyline read from my website?
She maps your site, picks the five to ten pages that matter — home, services, about, contact, FAQ, pricing — and pulls out your business name, services, hours, location or service area, and the questions you already answer there. Anything your site does not state is left blank, never guessed. You can edit all of it in plain words afterward.
What if my site cannot be read, or I do not have one?
Then she asks you instead. A six-field form takes your business name, type, services, hours, location, and anything else callers ask. It opens on its own if the read fails or comes back thin, and there is a No website? Start here link on the homepage for shops that never built one.
How long does setup really take?
Two clocks. The build is about sixty seconds — 25 seconds on average across 26 real business websites in our July 2026 test — and testing her costs nothing. Going live is the slower half: pick a plan, put a card on file, take your number, dial one forwarding code, and place the verification call.
Do I have to forward all my calls?
No. The wizard only ever sets conditional forwarding — busy and no answer — so your own phone rings first and she picks up the ones you do not. Your number stays yours, and one code turns forwarding back off. If you would rather she take everything, publish the dedicated number as your business line instead.
What happens on the verification call?
You call your business number from another phone — the line you just forwarded, or the dedicated number if you published it — and she answers. The wizard watches for that incoming call; the moment it lands, confetti, and she is live. On the forwarding path it is the check that your carrier code actually took; on the publish path it proves the number rings through.
Can I change things after going live?
Yes, all of it. Services, hours, greeting, voice, the facts she gives callers, how she says a tricky word, and the questions she asks before booking — all edited in plain words, saved, and in force on her next call. You can re-test her in your browser any time, free.
The first four stages are free.
Hand her your website address, listen, then decide. No account, no card, no number.
No card · No setup · Keep your number · No website? Start here
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