Simple pricing. Every plan books appointments.

Three plans, billed monthly or yearly: Starter is $99 a month for 200 minutes, Growth $199 for 500, Scale $499 for 1,500. Real-time Google Calendar booking is in all three. Going live starts a 14-day trial with 60 minutes included, and building her costs nothing.

The unit is a minute of conversation — not a call, not a caller, not a booking. A two-minute booking spends two minutes. That is the whole meter: no per-call fee, no charge for a message she takes, no setup fee, no rental on the number she answers.

Further down, those rates sit beside what two live answering services publish for answered minutes. Both were read on September 2, 2026 from the pricing page each company publishes. Competitor pricing moves, so the date travels with the number and the source is linked beside it.

The monthly figure buys the whole product, not a slice of it: a dedicated number she answers on, real-time booking into your Google Calendar, a transcript and a two-line summary of every call, and the recap email that follows it.

A minute is a minute of talking. Starter includes 200 of them a month, Growth 500 and Scale 1,500, and on Growth and Scale that allowance is one pool the whole account draws from. Nothing here is unlimited, and nothing is estimated — the meter is the clock.

An email reaches you at 80% of your included minutes. At 100% a $10 top-up adds 20 more on its own, with a receipt emailed, repeating for as long as the month keeps going — the same $0.50 a minute Starter already runs at. Every top-up is the same $10 step, so an unusual month climbs in increments you can see coming, and she does not go quiet mid-month by accident.

There is no cap until you set one. If that open end bothers you, set a monthly top-up cap. At the cap she pauses: the line answers with a short, not-billed notice instead of dead air, and comes back when the period resets or you raise the cap. Top-up minutes belong to the period you bought them in.

Not while you are deciding. Building her from your website, editing everything she knows, and talking to her in your browser are free, and need no account and no card. There is no live number in that half of the product, so there is nothing to bill. Editing costs nothing either: change her services, hours, greeting or voice as often as you like, then talk to her again for free.

The card arrives at go-live. You choose a plan, put a card on file, and a 14-day free trial starts on that plan with 60 minutes included — about 25 real calls, answered on a dedicated number. It becomes the plan you chose unless you cancel first.

Two honest details. Your plan's business limit applies during the trial, so a Starter trial covers one business — Growth and Scale hold more. And if the 60 minutes run out before day 14, you are asked whether to start the plan you picked early.

Divide each plan by its minutes and Heyline works out at $0.50, $0.40 and $0.33 a minute. The only fair place to hold that up is against services that also sell answered minutes: people who pick up the phone, and the AI sold alongside them.

Ruby is the incumbent and it earns the difference. Its receptionists are people, live on the line around the clock every day of the year, in English or in Spanish, and a person copes with the caller no script covers — the confused one, the angry one, the one asking something nobody wrote down. Every Ruby tier carries the same feature set, and porting your published business number to Ruby costs nothing.

Abby Connect (Abby) folded AI into a twenty-year human service instead of selling it separately. A single pool of Abby Minutes covers both, and their AI can pass a caller to one of Abby's own receptionists partway through the call — Heyline has no person to pass to. Abby states that booking sits on every plan, as it does here.

The table is plain arithmetic on their published numbers: the monthly price divided by the minutes that price includes.