Use cases
"How much for a drain clean?"
She answers price questions from your own price sheet — and when the answer isn't in her notes, she offers a free estimate and takes the message instead of guessing.
No card · No setup · Keep your number · No website? Start here
What does she say when a caller asks what it costs?
She answers from the price sheet you gave her — nothing else. If the number isn't in her notes, she doesn't guess: she offers a free estimate, takes the caller's name, number and job details, and emails you the recap. A price she was never given is never spoken.
Your price sheet is whatever you put in her notes: a flat rate on a service card, a service-call fee in her quick facts, a line written in your own words. She reads those back as they stand. Anything you left blank simply isn't said out loud.
It matters because a price question is a job you can still lose at the last second. Across 3,000+ US/CA trade shops, only 42% of inbound calls turned into booked work (ServiceTitan platform data, 2022), and at shops under five technicians it was 24%. A price shopper who lands in voicemail prices the job with whoever answers first.
How does a price question actually go?
Thu · 9:18 AM — incoming call · you were under a sink
What do you charge to clear a kitchen drain?
Drain cleaning is a flat $189 for the first hour — that's straight off Dev's price list. Is it just the kitchen line, or is the whole house backing up?
Kitchen only. And what would it run to replace the galvanized pipe in the whole house?
I don't have a figure for a repipe, and I won't invent one. Dev looks at the house and estimates those free. Can I take your name — and should he call you back on this number?
Noor Haddad. Yes, this is the number.
Thanks, Noor — I have you at 2-5-0, 5-5-5, 0-1-6-3. Dev will call you back about the repipe, and I can book the drain for you now if you'd like.
Message taken — repipe estimate. The call-back to-do opened the moment she saved it, and the recap emailed with the full transcript.
Conversation is illustrative.
Decide with your ears — not a sales deck.
Paste your website and talk to your own receptionist, free, in your browser.
How do I give her my prices?
Prices live in the Business Brief, the plain-language page of all she knows. Three places to put them, one way to say no.
On the service card
Every service takes a one-line detail, up to 16 of them. "Drain cleaning — flat $189 for the first hour" is a price sheet she can read aloud.
In her quick facts
She builds three to six facts for your trade — a plumber gets emergency call-outs and a service-call fee. Fill in the values she couldn't find.
In her own words
Up to six question-and-answer pairs in your own wording. "Do you charge for estimates?" — "No. Estimates are free inside our service area."
Or nowhere at all
Rather keep numbers off the phone? Leave the fields blank and add a never-say line. An empty fact is never spoken; she offers the free estimate instead.
Then hear it back
Re-test her in your browser free, as often as you like. Ask your own price question and hear the answer before a customer does.
What happens when your prices change?
Edit the number in the Brief and save. She uses it on the next call — nothing to rebuild, nothing to re-upload, no waiting on anyone. She reads the note as it stands the second the phone rings.
Seasonal rates are the same edit. Spring cleanup and fall cleanup keep their own service cards with their own rates; a snow-removal price that only applies from November sits in her own words with the dates spelled out.
If a price is coming but not settled, leave it blank rather than approximate it. An empty field costs you one free-estimate message. A wrong number costs you the job twice — once on the phone, and again when the invoice doesn't match what she said.
Where does each kind of price question end up?
| The caller asks | What she does | What lands in your inbox |
|---|---|---|
| A price that's in her notes | Says it in your words, then asks what's next | Question answered — summary and transcript |
| A price that isn't | Offers a free estimate, takes a name and number | Message taken — plus a call-back to-do |
| A discount, or a policy your notes don't cover | Treats it as an unknown: won't guess, takes a name and number | Message taken — plus a call-back to-do |
| To pay, or starts reading a card number | Stops them — she never takes payment details | Message taken — no card details anywhere |
Outcome badges are the same four you see on your Calls page: Booked, Answered, Message, Missed.
What she never does on a price call
She never says a price that isn't in her notes. No ballpark, no "starts around", no averaging two services that look similar. A number she was never given doesn't exist to her.
She never states a policy your notes are silent on — deposits, refunds, warranty terms, whether you take a card over the phone. Silence is an unknown, and unknowns become messages.
She never takes payment information. If a caller starts reading out a card number, she stops them right there.
An internal audit of 70 scripted call scenarios against 12 caller archetypes — one of them a price fisher — cut confirmed violations from 49 to 3 and criticals to zero. That's our own audit, not a certification.
Frequently asked questions
Will she quote prices?
She says a price only if you put it in her notes — a rate on a service card, a service-call fee in her quick facts, an answer in your own words. She reads those as written. Anything else gets the free estimate rather than a guess, and if a free estimate is one of your services she can book it like any other appointment.
How do I give her my prices?
Open the Business Brief and type them where they belong: a one-line detail on each service card, a value on a quick fact such as your service-call fee, or a question-and-answer pair in her own words. Save it, then re-test her in your browser free and hear the answer read back.
What if I don't want prices shared by phone?
Leave every price field empty. An empty fact is never spoken, so she has nothing to read out. Add a never-say line if you want it explicit — you get up to twenty. Callers who ask still get a warm answer: a free estimate, and a message with their name, number and job.
What does she say when the price isn't in her notes?
She says she won't guess, and offers the free estimate instead. Then she takes the caller's name and checks that the number they're calling from is the one you should use. It reaches you as a message in the caller's own wording, with a call-back to-do already open.
Ask her what you charge.
Build her from your website, then put your own price question to her. Free, in your browser.
No card · No setup · Keep your number · No website? Start here
Keep reading
Last updated